SPONSORSHIP

What is Sponsorship?

What is sponsorship?

Sponsorship is a strategic alliance between a senior leader and an emerging leader.

Sponsors believe and invest in the careers of emerging leaders by giving them access to opportunity, supporting their skill development and advocating for them.

When emerging leaders are recognised and supported, they add value to the company.

Sponsorship is much more than mentorship it is a deliberate investment in talent that they see as outstanding, they open doors for them, they develop their careers.

As Elizabeth Broderick, Australia’s longest-serving Sex Discrimination Commissioner described it:

“When I look back on my own career, it was decent, beautiful men who informally sponsored me. They showed me the rules of the game. That’s what helped me build my career. It wasn’t the only thing, but it helped me.”

Why sponsorship works

The problem

We know that women aspire to be senior leaders, but often progression depends on sponsorship, which can be hard to access.

Informal sponsorship networks tend to favour men. 9 in 10 women do not feel confident to seek out a sponsor.

0 %
OF WOMEN DO NOT FEEL CONFIDENT TO SEEK OUT A SPONSOR.
0 %
OF WOMEN REPORT THAT WHEN THEY SEE MORE WOMEN IN LEADERSHIP, THEY BELIEVE THEY CAN GET THERE TOO.

The solution

We know that women aspire to be senior leaders, but often progression depends on sponsorship, which can be hard to access.

86% of women report that when they see more women in leadership, they believe they can get there too.

83% of women understand their own career progression will affect the next generation of women.