Grow Your Talent With Sponsorship

What is sponsorship?

And how is it different to mentoring? What benefits will it have for my company?

How does it work?

Find out how our sponsorship program has been crafted to fit your business.

Cultivate Sponsorship is the only sponsorship program in Australia that is based on research to create

cultural change

Identify your future leaders

Build leadership readiness and gender equality

Connect them with sponsors

Designed to build and nurture sponsorship relationships

Grow your talent, strengthen your business

Attract and retain the best people

Cultivate is not like other programs.

Cultivate provides support for up to 12 months, to ensure the changes to your business are enduring.

Informal “sponsorship” of employees happens naturally in companies, but male leaders tend to take an interest in the career progression of younger men.

In the long-term, businesses see cultural change – and improve their ability to attract and retain talented women.

Informal “sponsorship” of employees happens naturally in companies, but male leaders tend to take an interest in the career progression of younger men.

Informal “sponsorship” of employees happens naturally in companies, but male leaders tend to take an interest in the career progression of younger men.

What is sponsorship?

Sponsorship is a strategic alliance between a senior leader and an emerging leader.

What is sponsorship?

Sponsors believe and invest in the careers of emerging leaders by giving them access to opportunity, supporting their skill development and advocating for them.

When emerging leaders are recognised and supported, they add value to the company.

As Elizabeth Broderick, Australia’s longest serving Sex Discrimination Commissioner described it:

“When I look back on my own career, it was decent, beautiful men who informally sponsored me. They showed me the rules of the game. That’s what helped me build my career. It wasn’t the only thing, but it helped me.”

Why sponsorship works

The problem

We know that women aspire to be senior leaders, but often progression depends on sponsorship, which can be hard to access.

Informal sponsorship networks tend to favour men. 9 in 10 women do not feel confident to seek out a sponsor.

0 %
OF WOMEN DO NOT FEEL CONFIDENT TO SEEK OUT A SPONSOR.
0 %
OF WOMEN REPORT THAT WHEN THEY SEE MORE WOMEN IN LEADERSHIP, THEY BELIEVE THEY CAN GET THERE TOO.

The solution

We know that women aspire to be senior leaders, but often progression depends on sponsorship, which can be hard to access.

86% of women report that when they see more women in leadership, they believe they can get there too.

83% of women understand their own career progression will affect the next generation of women.

How does the program work?

Watch this short video to find out more.

Cultivate your thinking

Gain insights that initiate ideas and incite change.